Chapman University students have nearly swept the student category for the American Advertising Federation of Orange County’s 2020 Advertising Awards, winning 10 ADDY’s for their campaigns. NSAC’s Nine Addy’s The NSAC (National Student Advertising Competition) team won nine of the OC ADDY’s, two Golds, three Silvers, and four Bronze. Golds were for the Wienerschnitzel Integrated
Asked to advise a room full of Chapman students about how to identify a workplace where diversity and inclusion are valued, Bogart Avila, BA/PRA ’15, a strategist for Giant Spoon, Adweek’s Breakthrough Agency of the Year for 2018, had a straightforward answer: “Ask questions about the organization’s diversity initiative. If they can’t give you tangible
Earlier this month, Professor Todd Cooley hosted the panel event “Careers in Marketing & Public Relations”. This panel featured an executive recruiter and other experts with insight on the current job market, both locally and nationally. The panelists shared invaluable advice with students who are getting started in careers in marketing and public relations. Highlights 1.
Chapman University’s NSAC/Circle Advertising team won nine American Advertising Federation ADDY awards Thursday, March 22nd for their work on Tai Pei Frozen Entrees. This is the third consecutive win for Chapman’s team, which competed in the student category of this competition. “The highlight of the evening was by far our winning of two gold Student Addys,”
Every year, Chapman University participates in the PRSSA Bateman Competition. This year, Bateman Competition partnered with With Purpose, an organization dedicated to the fight against childhood cancer regarding lack of research and treatments. I was given the amazing opportunity of being on one of two teams this year. With this campaign, we wanted to bring
EDITOR’S NOTE: Five Dodge College students majoring in public relations and advertising (Mara Conway ’18, Sabina Hahn ’19, Katie Page ’19, Skye Sinyard ’18 and Allie White ’18) joined together to participate in this year’s Public Relations Student Society of America’s national Bateman Case Study Competition. The team created a series of events, a Self-Help
EDITOR’S NOTE: We have so many fantastic programs here at Dodge College that sometimes stories get lost in the shuffle. We wanted to highlight this great piece about our Public Relations and Advertising program from the Spring 2015 issue of In Production because we felt it publicly highlights everything that is great about the program.
For public relations students, pitching the media is one of the most important skills they can learn. And there is no better proof of the effectiveness of classroom practice than having to use those skills in the real world. But what could be more nerve-wracking than pitching your client to the man who taught you
EDITOR’S NOTE: Ben Ng (BA/Public Relations and Advertising ’16) recently had the opportunity of a life time; being flown to New York City by the American Advertising Federation to celebrate his achievements. Ng shares his experience with us today! Last month, I had the honor of being selected by the American Advertising Federation (AAF)
One of the great joys of teaching is exploring new subjects and learning alongside our students. Today I sat and listened to five passionate speakers talking about the unbelievable and seemingly unending problems many of our military veterans face when they return to their homes after serving our country. It was an astonishing afternoon, made