1 posts tagged

entertainment marketing


Entertainment Marketing Looks at Film Advertising

April 22, 2016 by Jim Fredrick | Academics

Every semester, I take my Entertainment Marketing classes on a tour of the AMC Theatres at The Block in Orange. True, the last field trip any of them had been on was back in middle school, but the visit offers a behind-the-scenes look at a part of the movie business they grew up with.

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