Niklas Myhr, Ph.D. has joined the Monaco Digital Advisory Council (MDAC) at the invitation of H.S.H. Prince Albert II of Monaco. The Council was created to enabling the government’s digital transition and increase their digital presence. Dr. Myhr, an Associate Professor of Marketing at the Argyros School of Business and Economics, was invited to bring his expertise in social media and digital marketing to the Council.
Joining Dr. Myhr on the Council are many internationally recognized business people and scholars. Experts in artificial intelligence, Blockchain, digital and information technology and more make up the backgrounds of the Council. Frédéric Genta, the Country Chief Digital Officer, leads the MDAC’s four-year initiative. Mr. Genta previously spent time as an executive with Amazon and Google before accepting the Country Chief Digital Officer position, and he has since organized the MDAC by identifying the global elite in various disciplines and bringing them together.
As the Council was being researched and put together, Dr. Myhr’s name kept appearing as a leader in multiple topics of interest to the future Council. After repeatedly seeing him, Mr. Genta researched Dr. Myhr directly to invite him to join. The Council will set the agenda and priorities for Monaco’s digital transformation, by leapfrogging current technology and implementing the most cutting edge tools in order to become one of the world’s “smartest” nations. The city-state hopes to serve as a role model for other cities and nations of what can be done with available resources while also being sustainable.
The MDAC will have yearly, in-person meetings of the entire Council along with regular virtual meetings to advance their objectives. Dr. Myhr is energized by the opportunity for himself and for what he will able to offer to the Argyros School of Business and Economics. He has already spoken of the possibility to collaborate with his students, involving them in brainstorming or iterating projects, allowing them to see a real-world application of their class work.
Follow Dr. Myhr along this journey and learn more by subscribing to his blog here.