Shape Your Career in Entertainment and Social Media Marketing with These Must-Take Communication Courses!

Do you have dreams of breaking into the fast-paced world of entertainment, PR, or social media marketing? Whether you’re aiming to manage influencer campaigns, work in public relations, or dive deep into media research, we’ve got the courses to help you thrive in the entertainment industry. These electives are designed to give you hands-on experience and theoretical insights to succeed in a constantly evolving field.

Here’s how these courses can set you up for a successful career in entertainment and social media:

  1. SCC 315: Influencer & Social Media Marketing

The rise of influencers and social media marketing has revolutionized the entertainment industry, and SCC 315 puts you at the forefront of this exciting field. Throughout the course, you’ll hear from weekly guest speakers who are leaders in PR, entertainment, and social media. You’ll gain practical insights into how influencer marketing works, from creating strategies to analyzing trends, and you’ll leave equipped with the skills to manage campaigns for brands and influencers alike. This course is perfect for anyone with a passion for digital marketing and entertainment.

– Perfect For: Students passionate about PR, influencer marketing, and social media careers.

  1. COM 334: Communication through Entertainment

Entertainment media plays a powerful role in shaping our thoughts, attitudes, and behaviors. COM 334 dives deep into how media—from TV shows to digital ads—affects society. You’ll analyze the evolution of entertainment communication and its impact on cultural trends. This course gives you the tools to critically evaluate how media influences public opinion, making it essential for students looking to work in media production, advertising, or entertainment PR.

– Perfect For: Students interested in media production, advertising, and entertainment PR.

  1. COM 350: Mass Communication Theory

Ever wonder why certain media campaigns go viral or how audiences interpret mass media messages? COM 350 explores the key theories that explain how media affects individuals and societies. This course is required for Communication majors but can be an excellent elective for Strategic and Corporate Communication (SCC) students who want to deepen their understanding of media audiences. From studying media structures to understanding audience behavior, you’ll gain a comprehensive understanding of how media operates on a mass scale.

– Perfect For: COM majors and SCC students interested in media theory and audience analysis.

  1. COM 445: Social Media and Contemporary Society

In today’s world, social media is more than just a tool for entertainment—it’s a driving force behind global communication, business strategies, and social movements. COM 445 examines the ways platforms like Facebook, Instagram, and YouTube have influenced politics, culture, and business. From viral marketing campaigns to the role of social media in shaping public discourse, this course is perfect for anyone looking to work in digital media, public relations, or social media management.

– Perfect For: Students interested in digital media, public relations, and social media strategy.

  1. COM 302: Sports Communication

Interested in the intersection of sports and media? COM 302 offers a unique look at how communication influences the sports industry. You’ll learn how media shapes public perceptions of athletes, teams, and events, and explore the role of communication in sports marketing and management. This course is ideal for students looking to work in sports journalism, marketing, or management.

– Perfect For: Students with an interest in sports journalism, marketing, or management.

Why Take These Courses?

The entertainment and social media landscape is constantly evolving, and employers are looking for graduates with the skills and insights to navigate these fast-changing fields. Whether you’re aiming to manage influencer marketing campaigns, work in PR, or understand the power of media messages, these courses will give you the expertise you need to stand out.

By taking these communication electives, you’re not just preparing for a career in entertainment and social media—you’re positioning yourself as a future leader in one of the most dynamic industries out there.

**Ready to shape your future?**

Stay connected with the School of Communication on Instagram, and don’t forget to consult your academic advisor to see how these electives can fit into your academic plan!

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