With the rise of social media and a 24/7 news cycle big companies and organizations are experiencing different crisis situations that have the potential to make or break the future of their business. Did you know this could be a job?! Welcome to SCC 420, Risk and Crisis Communication. If you want to know you
by Shannon Gerdts, Sophie Weil, and Brittany Zamora Do you find yourself interested in MARKETING and ADVERTISING? What if I told you that you could create an entire marketing campaign! In the School of Communication that sort of hands-on experience is guaranteed. We call that class Message Design II. Keep reading and we’ll give you
Have you always seen yourself as an influencer? Have you ever wanted people to follow your every move? To listen to you? To accept you? Or even to just say “YES!” to any ethical request? Well, this School of Communication requirement course will teach you exactly how you can become an influencer in your everyday
by Jack Atkinson, Nikki Francisco, Megan McCall, and Easton Miller When the world is watching Risk and Crisis Communication is a course offered at Chapman University that focuses on teaching students about potential crises or unexpected events that may threaten a company’s reputation or performance. We were fortunate enough to be taught by a professor
by Hanouf Alharbi, Alisha Greene, Lisa Kang, This is a common setback that we frequently hear from students, both current and prospective. For example, you may have a brilliant idea about raising awareness for sustainability at Chapman, but you don’t necessarily know how to craft an enticing message. Well, if this is you, don’t fret.
by Marissa Dunn, Tyler Small, Billy Tipp Are you creative? Do you find trends and patterns fascinating? Does creating a message designed for a mass audience excite to you? If you answered yes to any of these questions, you will find that majoring in the field of Communication can change your life. While many School
By Maya Vahid and Kayla Loeb Peace Communication is an Interterm Travel Course to Costa Rica offered at Chapman University for both undergraduate and graduate students. During the trip, we work closely with the University for Peace, a United Nations mandated university located just outside of San José. For us, this course was quite possibly
As seniors in Chapman University’s Strategic and Corporate Communication major, we’d like to share with you one of our favorite course throughout our time as an SCC major. Below, you can read our reflections using a style similar to “Rate my Professor” where we share our personal opinions and experiences in the class Fundamentals of
SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students are able to gain first hand marketing experience while applying
by Carolyn Devan, Brooke Francis, Hannah Klinedinst What if I told you I had the background knowledge to persuade you to buy a flamingo? Well, I may just be able to with the help of my little friend, Theory of Planned Behavior. Looking at your behavior, normative, and control beliefs I can ideally predict and