54 Hours of Non-Stop Creative Energy!
The best and only way to describe Forge54 is as a complete and total whirlwind. Tasked with creating an entirely new marketing plan and advertising campaign for a local nonprofit– the Ocean Institute (OI) in Dana Point– seemed like an easy feat with the Forgers of 2017. Surrounded by creative individuals inspired to give back
SCC 400 and the Rethink Campaign
SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students are able to gain first hand marketing experience while applying
The Theory of Buying a Flamingo
by Carolyn Devan, Brooke Francis, Hannah Klinedinst What if I told you I had the background knowledge to persuade you to buy a flamingo? Well, I may just be able to with the help of my little friend, Theory of Planned Behavior. Looking at your behavior, normative, and control beliefs I can ideally predict and
What does it look like when a Communication Studies theory inspires a play?
Transferring The Script To The Stage: A Reflection on The Process of Mounting a New Play Sitting in the darkness…with popcorn on my knees…and my innermost fears tearing at my soul. This was me back in January as I sat in a plush movie theater seat watching La La Land. What caused this reaction you
From Student to Teacher
Some students never leave school, like all of your professors! Read about Chapman alum Brett Robertson’s experience transitioning from student to teacher post-graduation at the University of Texas at Austin. Tell us about what you are currently doing. I am currently a Ph.D. student and Instructor of Communication Studies at The University of Texas
Communication in Entertainment
When I got into Chapman, I had no idea what I wanted to do when I grew up. Two years in, and I still had no idea what direction I wanted my life to go in. I finally decided to declared Communication Studies my junior year after being undecided for what felt like forever. I
Entertaining Sin City
While most think the of the entertainment industry in LA or New York, Allyson Wadman (’17) thought Las Vegas. A Strategic and Corporate Communication major, Allyson was hired immediately post-grad as the Public Relations Coordinator for one of the biggest entertainment brands on the strip: MGM Resorts International. Read on to find out more about
Conflict, Negotiation, and Power
Remember how much you loved Theories of Persuasion? Wish you could continue learning about persuasive communication? COM 440, or Conflict, Negotiation, and Power, takes persuasive communication to the next level by teaching you how to use those persuasion skills in conflict resolution and negotiations scenarios. Everyone has experienced conflict before, and it is likely that everyone
COM 310 - Business and Professional Communication
Are you looking for the basic tools that are vital for your future? Concerned about how to navigate that internship or first job? Guess what? As a School of Communication student, the tools are available to you through COM 310, Business and Professional Communication. Looking for internships and jobs as eager students, it is extremely
The Last Thing I Expected to do with my COM Degree
Having an idea is one thing. Bringing it to life is quite another. Countless ideas form in our head, only to wait offstage in the darkened wings until we give them the time of day. How often do we allow our ideas to take the stage? In my case, one idea did. Literally. I’d never