4 posts categorized in

Campaign

  
680

SCC 400 and the Rethink Campaign Hands-On Approach to a Theory Based Education

October 31, 2017 by Heather Matley and Tessa King | Student Guest Blogger

SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students  are able to gain first hand marketing experience while applying

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The Results Are In! The School of Communication’s “Rethink” Campaign had a BIG Impact on Campus Attitudes toward Prescription Stimulant Misuse

May 30, 2017 by Julia Ross, Josh Bright, Mara Manukyan, Allyson Wadman | Student Guest Blogger

In March of this past Spring semester, Strategic and Corporate Communication students in Dr. Sara LaBelle’s Advanced Message Design (SCC 400) course tackled a difficult challenge: to change their peer’s attitudes toward using prescription stimulants to study for midterm and final exams; Unfortunately prescription stimulant abuse is a fairly common and accepted behavior for these

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Adderall Misuse….It’s Nastier Than You Think SCC Students Develop Campaign to Combat Adderall Misuse

March 10, 2017 by Mara Manukyan | Student Guest Blogger

The Rethink campaign is organized by Strategic and Corporate Communication students at Chapman University, with the mission of inspiring peer-driven conversations about the risks of misusing prescription stimulants to study.  By encouraging these conversations, we can reduce the normalization of this behavior on our campus.  With the help of our friend Addy, we hope our