SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students are able to gain first hand marketing experience while applying
Transferring The Script To The Stage: A Reflection on The Process of Mounting a New Play Sitting in the darkness…with popcorn on my knees…and my innermost fears tearing at my soul. This was me back in January as I sat in a plush movie theater seat watching La La Land. What caused this reaction you
Having an idea is one thing. Bringing it to life is quite another. Countless ideas form in our head, only to wait offstage in the darkened wings until we give them the time of day. How often do we allow our ideas to take the stage? In my case, one idea did. Literally. I’d never
In March of this past Spring semester, Strategic and Corporate Communication students in Dr. Sara LaBelle’s Advanced Message Design (SCC 400) course tackled a difficult challenge: to change their peer’s attitudes toward using prescription stimulants to study for midterm and final exams; Unfortunately prescription stimulant abuse is a fairly common and accepted behavior for these
The Rethink campaign is organized by Strategic and Corporate Communication students at Chapman University, with the mission of inspiring peer-driven conversations about the risks of misusing prescription stimulants to study. By encouraging these conversations, we can reduce the normalization of this behavior on our campus. With the help of our friend Addy, we hope our