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Message Design 2: A Survival Guide Interested in MARKETING and ADVERTISING? Take a look below!

April 10, 2018 by Shannon Gerdts, Sophie Weil, and Brittany Zamora | Student Guest Blogger

by Shannon Gerdts, Sophie Weil, and Brittany Zamora Do you find yourself interested in MARKETING and ADVERTISING? What if I told you that you could create an entire marketing campaign! In the School of Communication that sort of hands-on experience is guaranteed. We call that class Message Design II. Keep reading and we’ll give you

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COM 210 – THEORIES OF PERSUASION The course that teaches you how to get exactly what you want!

March 6, 2018 by Michael Baril, Christian Saca Mixco, Angelo Tsirtsis, Natalie Wilkins | Student Guest Blogger

Have you always seen yourself as an influencer?  Have you ever wanted people to follow your every move? To listen to you? To accept you? Or even to just say “YES!” to any ethical request? Well, this School of Communication requirement course will teach you exactly how you can become an influencer in your everyday

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Crisis Averted! Act fast & Stay calm— Risk & Crisis Communication

March 6, 2018 by Jack Atkinson, Nikki Francisco, Megan McCall, Easton Miller | Student Guest Blogger

by Jack Atkinson, Nikki Francisco, Megan McCall, and Easton Miller When the world is watching Risk and Crisis Communication is a course offered at Chapman University that focuses on teaching students about potential crises or unexpected events that may threaten a company’s reputation or performance. We were fortunate enough to be taught by a professor

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Problem: I have really good ideas! I just don’t know how to get people to listen. Solution: Message Design I

March 2, 2018 by Hanouf Alharbi, Alisha Greene, Lisa Kang | Student Guest Blogger

by Hanouf Alharbi, Alisha Greene, Lisa Kang, This is a common setback that we frequently hear from students, both current and prospective. For example, you may have a brilliant idea about raising awareness for sustainability at Chapman, but you don’t necessarily know how to craft an enticing message. Well, if this is you, don’t fret.