Message Design 2: A Survival Guide
by Shannon Gerdts, Sophie Weil, and Brittany Zamora Do you find yourself interested in MARKETING and ADVERTISING? What if I told you that you could create an entire marketing campaign! In the School of Communication that sort of hands-on experience is guaranteed. We call that class Message Design II. Keep reading and we’ll give you
COM 210 - THEORIES OF PERSUASION
Have you always seen yourself as an influencer? Have you ever wanted people to follow your every move? To listen to you? To accept you? Or even to just say “YES!” to any ethical request? Well, this School of Communication requirement course will teach you exactly how you can become an influencer in your everyday
Crisis Averted!
by Jack Atkinson, Nikki Francisco, Megan McCall, and Easton Miller When the world is watching Risk and Crisis Communication is a course offered at Chapman University that focuses on teaching students about potential crises or unexpected events that may threaten a company’s reputation or performance. We were fortunate enough to be taught by a professor
Problem: I have really good ideas! I just don't know how to get people to listen.
by Hanouf Alharbi, Alisha Greene, Lisa Kang, This is a common setback that we frequently hear from students, both current and prospective. For example, you may have a brilliant idea about raising awareness for sustainability at Chapman, but you don’t necessarily know how to craft an enticing message. Well, if this is you, don’t fret.
Who Says Communication Majors Don't Like Math?
by Marissa Dunn, Tyler Small, Billy Tipp Are you creative? Do you find trends and patterns fascinating? Does creating a message designed for a mass audience excite to you? If you answered yes to any of these questions, you will find that majoring in the field of Communication can change your life. While many School
A Beginner's Guide to Dylan Wen
Dylan Wen is a Communication Studies major and member of the School of Communication Student Advisory Board. The SAB advocates for the needs of students in the SoC by serving as the student voice to the administration and generating and implementing programs and initiatives designed to enhance the student experience within the School. Have questions,
Just Your "COMmon" Island Girl
Lisa Matsui is a Global Communication and World Languages major and member of the School of Communication Student Advisory Board. The SAB advocates for the needs of students in the SoC by serving as the student voice to the administration and generating and implementing programs and initiatives designed to enhance the student experience within the
Peace Communication Interterm Course
By Maya Vahid and Kayla Loeb Peace Communication is an Interterm Travel Course to Costa Rica offered at Chapman University for both undergraduate and graduate students. During the trip, we work closely with the University for Peace, a United Nations mandated university located just outside of San José. For us, this course was quite possibly
Email Marketing and Celebrity Collaborations
For 2018 Interterm, I was given the opportunity to intern at BStreetShoes, a company that hand paints and designs custom shoes for customers around the world including celebrities and professional athletes. My mentor during my internship was the founder and owner of the company, Blake Barash. While my duties there included content creation, managing shipments,
Helping Startups Start Up
Austin Stofer is the CEO and founder of a local startup called siëo, founded at the Launch Labs at the Leatherby Center for Entrepreneurship. Stofer graduated from Chapman University in May 2017 with a Bachelor of Arts in Strategic and Corporate Communication and a minor in Entrepreneurship. Since then, Stofer has continued to pursue his