Marketing experts predicted this sales season to have had a 4% boost compared to last year, including an 8.3% rise in online sales on Christmas Day. The boost is mostly in part due to smart phones. It is assumed that half of all transactions this holiday season had something to do with a mobile device.
Last year, I attended Web Summit in Dublin, Ireland, where I participated in a panel to discuss this topic, concerning the impact consumer focused digital technology has on the industry of IT. The panel was part of Web Summit’s EnterpriseX session, which focused on leaders in more traditional enterprises, rather than start-ups. Earlier in October,